tracea.ch is evolving… A new adventure begins!

After several years of sharing our passion for cycling with you in Saint-Cergue, a new chapter is about to begin.

tracea.ch will soon be moving to new premises, still in Saint-Cergue, so that we can welcome you to a larger, more modern space that is even better suited to your needs.

But this change goes far beyond a simple move.

On this occasion, tracea.ch will become TRACEA, a new identity that reflects our vision: to support you on your outdoor adventures, all year round.

Whilst cycling will remain at the heart of what we do – mountain bikes, electric mountain bikes, gravel bikes, road bikes, the workshop, bike hire, test rides and guided rides – TRACEA will also be opening its doors to other mountain and outdoor activities.

Our ambition is to become the go-to destination for year-round outdoor sports in the Vaud Jura, by gradually offering equipment, advice, events and experiences centred around activities such as hiking, trail running, cross-country skiing, snowshoeing and many other outdoor pursuits.

This new shop has been designed to be a place where enthusiasts, beginners and families can come together, where everyone will find personalised advice, carefully selected products and a dedicated team on hand to help.

We can’t wait to introduce you to this new world.

📍 Still in Saint-Cergue.
🚧 Work is progressing well and we’ll be announcing the opening date, the first photos and plenty of surprises very soon.

Thank you for your trust and loyalty. It is thanks to you that this wonderful journey continues… and this is only the beginning.

We look forward to welcoming you to TRACEA soon.
Your all-year-round playground.